Decades of Experience. Actionable Solutions. Real Results.
Business Coaching Redefined
Do you feel like your business is running you versus the other way around? Do you start each day with the best intentions, however inevitably you spend most of your time in reactive mode, continually putting out fires, and not getting enough time to work on the business versus in it? Over time, this continual grind is exhausting even to the most resilient leader.
But it doesn’t have to be. Welcome to a new option to scale and grow a business.
Business Coaching Services
that are Real, Relevant and Get Results
Executive leadership may look like the best position to those on the outside, but any executive will tell you a different story.
Leadership is lonely, hard and increasingly complex. Cultures can change for the worse in what seems like the blink of an eye. The vision for the organization that seemed so clear only months ago can get foggy in an instant. Attracting new business becomes more difficult each day, not to mention the challenge of retaining customers in an increasingly competitive environment. Hard decisions must be made that you think may be right for the business, but how do you know?
With all this going on burnout is the norm, not just for your team, but for you as well. Personal relationships, sanity and overall well-being often suffer and productivity declines.
“Uneasy Lies the Head that Wears the Crown.”
Henry IV, Part 2
Our goal is to provide solutions to these problems.
And – there really are solutions.
How do we know?
Because we’ve been where you are and know first-hand from failures and successes. In full transparency, it takes a higher level of commitment and a shift in how to approach the work ahead. However, it is possible for both the leaders and the company to thrive. Yes, one does not have to come at the expense of the other.
Why Bill?
After over 20 years of running and transforming four entrepreneurial companies, most recently as CEO of a telehealth company that he scaled and sold to Walmart, Bill Goodwin decided it was time to put all those hard lessons and well-fought wins to good use by doing what he loves most:
Supporting other companies to transform their businesses into high-performance, aligned organizations that consistently execute a vision with discipline, accountability and passion.
Strategy
Business
Coaching
Services
Scaling Up Implementation
When it comes to wanting to profitably scale your business, you have to get these four decisions completely right: People, Strategy, Execution and Cash.
At Growth Optimized, we coach our clients using the Scaling Up operating framework, one that has proven successful at thousands of businesses. We are dedicated to ensuring you have the right team, executing the right strategy brilliantly, and generating higher profitability and cash.
Vision & Strategy Creation and Execution
We help your company create a compelling, meaningful and impactful vision.
But vision alone isn’t enough, so we take it a step further and help you develop a holistic strategy to make it happen. We boil down your vision into actionable, measurable and timely deliverables with accountability. And, we help hold your team accountable to consistent execution.
Executive Team and Leadership Team Development
Your team is your most valuable asset, contributing either negatively or positively to your organization’s bottom line.
We deliver leadership team coaching that supports leaders in building high-functioning teams that achieve their objectives collaboratively, efficiently and in alignment with the organization’s goals.
Individual Executive and Leadership Coaching
Leadership development is part of your larger journey. It must challenge and stretch you in ways that impact all aspects of your life – and make you better than you ever thought possible.
We provide street smart, common sense, leadership coaching for entrepreneurs, executives and leaders. And, we love doing it.
Organizational Change and Culture
There’s always a gap between what leaders and employees think about the company culture. We work with you and your team to build an authentic, healthy, performance-driven culture that provides ongoing value to the organization.
Corporate culture change takes commitment. But when done right, it pays off in ways that directly influence an organization’s success.
Scale Your Business and Enjoy the Climb
Many growth-company leaders reach a point where they actually dread adding another customer, employee, or location. At one time, adding new clients was always a great idea, but now, the weight of the work feels like too much. Adding to the burden, more clients isn’t resulting in more cash.
Leaders start asking: Is the journey of scaling up even worth it?
At Growth Optimized, we employ Scaling Up, a powerful system designed to give growth-minded leaders like you a way to grow and have freedom
Sound Impossible?
It’s not. And, we’ll help you make it happen.
What Our Clients Say
From Friction to Scale
As all leaders know, the acceleration in scale happens when you remove the elements that create friction in a company.
Join us here for tips and insights to help eliminate friction so your business can thrive.
How To Foster A Culture Of Discipline & Execution
Every CEO says they want a culture of discipline and execution. But in practice, even experienced leaders get tripped up by simple missteps. Over the years, working closely with top executives and deployment teams, I’ve seen the same few obstacles stall momentum again and again – no matter the business size or industry. Let’s get…
Lesson #8: Preparing For Sale: Getting Your Business Ready For Sale At Maximum Valuation
Let’s face it — most founders and CEOs overvalue their business and wait too long to start preparing for sale. This common combination often leads to disappointing valuation multiples, prolonged deal timelines, or, worse, failing to sell their business at all. Successfully exiting your company for top dollar requires honest self-assessment, rigorous preparation, and strategic…
How Company-Wide, Daily Stand Up Huddles Increase Performance, Boost Culture, and Decrease Overall Time in Meetings
In a world where endless meetings often sap energy and productivity, a simple, time-tested solution has been consistently deployed at many high-performing organizations: the daily huddle. A standing meeting that lasts just 5 to 15 minutes, these focused gatherings at every level of an organization can dramatically boost communication, clear obstacles early, reinforce culture, and,…